1 Tech Stock That Could Make a Massive Difference in Your Portfolio

Physical property is one of the least disrupted industries in a world that is becoming increasingly digital. However, technology company…

Matterport (NASDAQ:MTTR) is turning physical property into 3D spaces, unlocking various new ways that businesses can use properties. Matterport could be a game changer for investors. Here are three important reasons why.

1. Turning buildings into data

Savills World Research estimates that the total value of buildings worldwide could be as high as $230 trillion; most of it is “offline,” as these buildings were built years before the internet. These buildings are isolated from the digital world, and are only viewable in photo images and “blueprints,” documents that map a space’s dimensions and features.

Matterport is bringing buildings into the digital world. Using a combination of special cameras and its smartphone app to record physical spaces, Matterport’s patented software then converts them into 3D models that can be viewed, measured, and interacted with.

Matterport was founded in 2011, but only went public last month via a SPAC. To date, the company has captured 4.9 million spaces, totaling 15 billion square feet. Management estimates that this is 100X more than its closest competitor, giving Matterport a significant first-mover’s advantage.

2. Matterport has many uses

The massive global supply of buildings translates to an addressable market that management estimates to be $240 billion. Matterport’s potential upside will be determined by how well it can capture that market.

Digitizing property unlocks a variety of uses for Matterport’s customers. Existing customers are using the technology to give consumers digital access to properties. Prospective homebuyers can tour digital versions of houses on Redfin, and renters can preview properties before booking them on Airbnb. Insurance companies can document property claims better than photos could. Retailers are even starting to use Matterport to construct virtual representations of their stores, where online customers can browse and purchase from within 3D storefronts.

Matterport has collected more than 3 billion data points to date, and management hopes to begin using that data to provide data-based insights to its customers. This could include measuring dimensions within buildings, breaking down trends, or simply answering customer questions. Imagine wanting to replace windows in a commercial building and being able to determine measurements without setting foot on location!

From maintenance to real estate to retail, there are many ways that companies can use digital spaces. The many buildings in the world and the…

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